Understanding the Legal Aspects of Branding: Trademarks and Copyrights Today
Understanding the legal aspects of branding, specifically trademarks and copyrights, is fundamental for companies aiming to build a robust and defensible brand identity in today’s marketplace. A strong brand, built on unique characteristics and a consistent visual language, can be a significant asset in building customer loyalty and market share. However, this strength relies on the legal protections… Read More »